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Design. Technology. People.

I solve problems through design and technology.

For over 20 years, I’ve used design and technology to build products, grow companies, and lead teams across education, healthcare, finance, and social impact.

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Brand, product, and company work.

Selected work

Orange FixFlags F with a product review, issue cards, and the live report on a white field

FixFlags

FixFlags is a website monitoring tool for teams building with AI. It finds broken pages, slow loading, and problems that stop visitors, with clear steps to fix them.

1Health logo with healthcare icons on a glass podium illustration

1Health

1Health is a healthcare startup based in the UAE, working to make care easier to access. Patients can find doctors and clinics, compare their options, and contact providers in one place.

Openfair storefront illustration with charts, maps, and financial data panels

Openfair

Openfair is a marketplace for buying and selling small businesses. I co-founded the company and led product, UX, and brand as we reached $1M+ ARR in eight months.

Falstaff Farms honey jar and illustrated ivory carton, presented in a woodland-green packaging visualization

Falstaff Farms

A Herefordshire estate identity, with a heraldic logo and pencil illustrations carried across trout, cider, and honey packaging.

View all work11 projects
Saad playing the piano

A little about me

I like making hard things simple.

I love working through hard problems. I like turning ideas into something people can use, and finding solutions that feel clear once you see them.

I use data to shape hypotheses and test whether a solution works. Science, art, and design all inform how I think and what I make.

More about me

Journal.

Notes on product, design, AI, and building companies.

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FAQ

A few things people usually ask.

Get in touch

Let’s tackle it together.

If your team has a difficult product, design, or business problem, I’d like to hear about it. We can talk through what’s happening and where I could be useful.

Let’s talk